Advertising looks like what Advertising looks like: How Advertising Engages Customers to Generate Revenue

 

Advertising has come a long way since its inception almost 4000 years ago! 

Advertising is one of the oldest types of marketing and a means of communication in which products, brands, or services are promoted to audiences to attract interest, engagement, and sales.

It can also be viewed as the act of creating messages and using varied psychological techniques that persuade and motivate audiences to take action.

 

Remember that the best advertising agencies in Mumbai focus on designing influential and memorable ads.

So, what does advertising look like?

Advertising has a simple motive — to get your audience interested in your products or services.
 
Today’s modern and competitive market calls for aggressive and unique advertising campaigns, and we see brands partnering up with the best advertising agencies in Mumbai to create advertising campaigns that:

• Raise brand awareness
• Attract your target audience toward your brand
• Promote product or service sales
• Introduce new products or services into the market
• Differentiate a brand’s products from its competitors

Now… What are the various advertising channels?

Today, advertising channels can be categorized into — Offline Ad channels and Online Ad channels

Let’s take a look at the offline advertising channels:

• Print advertising
• Billboard advertising
• Radio
• Tv commercials
• Event advertising

Now, let’s have a quick look at the online advertising channels:

• Paid search advertising
• Social media advertising

1. Facebook ads
2.  Instagram ads
3. LinkedIn ads
4. Twitter ads

Now that we have an overall idea about what advertising looks like let’s look at the role of advertising in increasing customer engagement that generates revenue.
 
Advertising uses the following elements/strategies that increase customer engagement, thereby generating more revenue for brands:

Creates positive association

The consumer must always have a positive association with a brand- they must feel happy or have a sense of achievement whenever they engage with your brand’s products or services. A positive association increases customer engagement as the customers are highly likely to remember your brand — products or services and make a purchase, generating brand revenue.
To create a positive association, brands use famous personalities such as influencers or celebrities for advertising their product and services. They aim at creating a subconscious connection with the brand where the customers only associate positive feelings with the brand or services.

It strikes an emotional chord.

Nothing increases customer engagement better than emotional engagement with the brand and its products and services. A go-to advertising strategy used by many advertising agencies. Advertisers that utilize emotional appeal for brand promotion and awareness are viewed more, appreciated, and engaged with more as the audience tends to form an emotional connection with the brand or its products/services. When the audience emotionally connects with a brand, they will likely engage more with its products and services, thereby increasing brand revenue.

It builds a bandwagon effect.

It is human nature to fit in, as we all value the opinions of our peers. Nobody wants to be left out and not use the latest products or services available. By utilizing the bandwagon effect, advertising can create customer engagement. Many brands use the bandwagon effect in their advertising campaigns by communicating to the audience how famous their brand is and how many people are investing in it. By using customer testimonials, shareable social media content, and personal customer experiences, advertisers aim to create a bandwagon effect for the specific product/service or overall brand that helps increase customer engagement rates.

Uses innovative storytelling

The best advertising agencies in Mumbai use the storytelling strategy to paint a bigger brand picture instead of simply promoting a single product or service. The storytelling concept has gained a lot of prominence over the last few years, and businesses use this for advertising their overall brand via formatting a brand story that they communicate to their audiences via a series of advertisements. They can use both online and offline ad channels for the same. 
Determining a brand story also helps brands resonate better with their target audience and connect with them deeply. Storytelling influences audiences and increases customer engagement too.

PODS creates unforgettable ad campaigns that your customers love!

PODS is one of the best advertising agencies in Mumbai that offers both online and offline advertising services. We help build strong brands that people love engaging with.

Contact us now if you want your brand to be the best in your industry!