Competitive Landscape – An Important Aspect of Your Investor Pitch
Competitive landscape analysis is a business process wherein the direct or indirect competitors of a business are identified, and their products, customers, strengths, weaknesses, and failures are monitored to gather intelligence and build long-term business strategies. Competitive landscape analysis is essential if a company is looking for investments from external sources. As investors would like to understand the company’s market position and the competitive landscape. It helps a business understand its competitors’ market strategies and USPs, allowing it to improve its own business processes and navigate market challenges. The main factors that must be considered during competitive landscape analysis include: Type of competition – The business must identify its direct and indirect competitors. Usually, competitive landscape analysis is performed to identify the key competitors; however, a few indirect competitors who may disrupt the business should also be monitored. Po...